It's now common knowledge that the One has been delayed in most territories, but details concerning the delays are now coming to light. The delays are apparently due to a shortage of camera parts and metal casings, but there may be something else going on here. Business Insider reports (via The Wall Street Journal) that the shortages themselves are due to the fact that HTC is no longer a "Tier 1" company, and therefore doesn't demand the attention a company like Samsung would. This was all said by a supposed HTC executive, but you should still take it with a grain of salt.
Component shortages are nothing new when it comes to technology in general, but it would be quite juicy if it was also due to HTC's lack of market power. Whether that's what actually took place or it's just an HTC employee blowing off some steam is impossible to tell at this point. The only truths to be gleamed from this are that the One has been delayed and HTC is in trouble.
Edit: The story is now being confirmed by the net at large.
Source: Business Insider
In a move that shows both a bit of bravado and desperation, HTC CEO Peter Chou has said that he will step down as CEO if the One isn't a success. HTC has been having its fair share of problems lately, and they need to show that they are dead serious about making the One a major success. This is certainly one way to do that.
HTC doesn't have the capital available for a major marketing push, nor do they even have the market power to even get parts on time, so perhaps a spectacle such as this (because that's what it is, folks,) is necessary. When you think about it in those terms, it's kind of depressing.
I would take this one with a grain of salt, people.
There are those out there that argue that Verizon is still getting the One. Verizon originally skipped the launch line-up but was thought to be joining in later until an official HTC tweet confirmed that the One was not going to come to Verizon. Sounds pretty definitive, yes?
Well, that tweet was deleted.
Neither company has addressed just exactly what went on there, but All Things Digital is still adamant that the One will get to Verizon eventually. You know, at some point. Their assurance is based on a scoop they got a few days before HTC's tweet shattered the hopes and dreams of Big Red customers everywhere.
The deletion of the tweet can be seen as a good sign, and it can also be seen as other things, like an employee overstepping their bounds and reporting information that they shouldn't have. At this point it's safe to be cautiously -- oh-so cautiously -- optimistic.
Samsung had a successful unveiling of the Galaxy S4 last Thursday in New York, and that's despite the presence of an HTC street team. HTC sent out a street team to the event to pass out treats and coupons promoting their $100 trade-in deal. They were also demoing the phone, which still has yet to obtain an official U.S release date. HTC has admitted that they simply can't compete with Samsung's marketing budget, but that doesn't mean that they're not going to step up.
And soon, HTC will also have Apple to contend with when they launch the iPhone 5S this summer. The reviews of the One are very strong, and that early buzz is going to do a lot of good. But that doesn't mean you shouldn't worry about HTC; with no big marketing blitz in sight, it's going to be a tough fight to the top.
Via: All Things Digital
Well, so much for that.
According to a tweet from the official HTC twitter account, Verizon will in fact not be getting the upcoming HTC One. Unless there is some backdoor business going on, this may prove to be a blow to both sides. Verizon was originally slated as launching the One later, but it now looks as if that just isn't in the cards.
In a cheeky and unappreciated move, the tweet also asks: "...but have you seen the awesome Droid DNA?" Not cute, HTC. Not cute. The dream is over, chaps. At least for now. For what its worth, the original tweet seems to have been deleted.
Luckily for the internet, HTC Chief Marketing Officer Benjamin Ho's recent comments concerning Samsung were not exclusive to himself. North American HTC President, Mike Woodward, has also taken some nice pot-shots at Samsung. Woodward was quoted as saying that HTC was "...pleased to see no innovation in the design itself," speaking about Samsung's recent reveal of the Galaxy S4. The fight between Samsung and HTC is going to get intense, as HTC needs to pull a nice profit on the One to secure their financial future.
In the same interview, Woodward went on to admit that HTC does not have Samsung's marketing budget, but they hope to once they sell more devices. This is unfortunate, as a bigger marketing push was expected after the announcement of the band Mayday is set to represent the brand in Taiwan.
Source: Business Insider
The Galaxy S4 was officially unveiled yesterday, and HTC didn't take long to respond. HTC are trying to divert attention away from Samsung and towards its upcoming HTC One, which has unfortunately been delayed in many territories. Benjamin Ho, the chief Marketing Officer for HTC, had a few choice things to say:
"HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy,”
And this juicy nugget:
“Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One.”
HTC is going to have to go all-out to to take on the Galaxy S4, and for the sake lets hope that Mr. Ho has more in his pocket than little quips.
In another effort likely made to distract people from the Galaxy S4, HTC will be extending its already generous $100 offer until April 4th. Simply register here to get started. You'll have to send proof of ownership of the One when its released and also ship in your old smartphone to get a $100 VISA gift card. Sounds pretty nice, and it will also attract more people to the One who are going to be put off of by the price.
HTC states that the offer has been extended due to overwhelming demand, and while that's fine and dandy, we all know that it's a reaction to Samsung. Regardless of the true motivation, it's a great deal and anyone interest in picking up the One would do well to take advantage of it.
It was previously thought that Verizon would be getting the One in a slightly different form, and it looks like that may just be true. Droid Life has uncovered that a device with the model number HTC6445LVW picked up a Bluetooth certificate recently. Now, that probably doesn't mean anything to most of you, Droid Life are proposing that it might actually be the Verizon equivalent of the HTC One.
The One previously showed up in Verizon's system as DLXPLUS, which pinned it as a DROID -- since the DROID's code-name was DLX -- even though it's specs matched the One. If this new phone turns out to be the One, it will most likely be called something else. The longer that Verizon waits to make an announcement, however, the worse it'll be for them in the end.
It appears that they want to brand-up the One as much as they can, and possibly even adopt it into the Droid line. Sooner rather than later would be best, because the Droid is the kind of phone that customers will defect for if Verizon doesn't announce their offering.
Source: Droid Life
Good news for all you tinkerers out there: HTC will allow you to purchase the developer version of the upcoming flagship One. This version of the One will be offered to U.S customers willing to part with $649 and only available in limited quantities. Nobody ever said freedom was cheap, right?
The developer One comes equipped with an unlocked SIM card slot and an unlocked bootloader. This offer is for serious techies only, however, since it requires the user to successfully upload their own ROM. Oh, and if you brick it, it's all on you. Make sure you think it through before you take the plunge.