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The Wall Street Journal needs 1200 words to explain why Angry Birds is awesome

5.0By Nigel Chiwaya December 03, 2010 04:03 PM

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The Wall Street Journal needs 1200 words to explain why Angry Birds is awesome

The Wall Street Journal put out a 1200 word story on Tuesday explaining the appeal of Angry Birds, the awesome mobile game that we're absolutely sure you're familiar with. There are even two charts! After giving a recap of the game's history, the article goes scientific, using studies to explain why people like causal games. 

Here's a snippet: 

"Like many casual games, Angry Birds uses positive reinforcement to make players feel good when they succeed: After a player lays waste to all the pigs on a level of the game, a raucous wave of cheers goes up. Other than the gentle mocking of the pigs, Mr. Hed says, 'our game doesn't really punish players.'" 

"Game designers say this type of 'reward system' is a crucial part of the appeal of casual games like Angry Birds. In Bejeweled 2, for example, players have to align three diamonds, triangles and other shapes next to each other to advance in the game. After a string of successful moves, a baritone voice announces, 'Excellent!' or 'Awesome!'" 


I think I can sum up the reason why Angry Birds is so popular in three sentences: There are birds. You have a slingshot. You use the slingshot to fire the birds at pigs. 

Done. WSJ, you know where to reach me.

Source: Wall Street JournalThanks to Sarah for sending this in!

Email the author of this post at 
nigel@htcpedia.com or reach him on Twitter @nchiwaya  


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