HTC One is Going on Tour
0.0By Reuben Levine April 05, 2013 03:20 PM
HTC is very aware that they need to pull out all the stops, and since they don't have the capital for a marketing blitz, they're going to do things old-school.
And so the HTC One is going on tour.
The HTC One Live Experience Tour will offer potential customers the chance to experience some of the One's features. The show will come to 11 citites, and offer three different roadshow experiences: The HTC BoomSound Lounge, The HTC One Showroom, and The HTC One Cinema Experience.
In fact, starting today the HTC BoomSound Lounge will be available in six cities: New York, San Francisco, Los Angeles, Chicago, Philadelphia, and Atlanta. April 11th will see the premier of HTC One Showrooms in popular malls. The Cinema Experience will, aptly enough, be available in the lobbies of select movie theaters.
In addition to all that, HTC will also host special concerts for fans. It's impressive to see what HTC has been able to come up with to battle Samsung. Bringing the devices to the people is a smart idea, and it was especially nice the first time they tried.
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