HTC Gets Funny
3.0By Reuben Levine April 12, 2013 04:29 PM
HTC have partnered with Funny or Die to offer a 3-minute ad for the HTC One. The ad stars James Van Der Beek as the host of "The One" (get it?) a Bachelor-like show in which all the male contestants are phones. These phones each show how awful they are while showing off both BoomSound and Zoe. In a nice bit of self-referential humor, Van Der beek remarks: "What is she looking for, a relationship or a phone?" But you shouldn't have it ruined for you, so go check it out.
This is not the first time that Funny or Die has churned out content for HTC. In the past, they've made ads for the Windows Phone. It's a smart way to target a specific audience and have a shot at going viral. Here's to HTC for being funny without being cringe-worthy.
"Listen, I'm not going to take dating advice from a rotary phone."
Okay, I'm done.
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